Legal Pro Bono for Sustainability
In today’s climate-conscious world, consumers want to make sustainable choices, yet they often struggle with misleading practices like greenwashing. Insusty, a social enterprise, aims to simplify sustainable consumption by offering loyalty programs that make eco-friendly choices accessible for both consumers and businesses, with a focus on Gen Z and millennials. Inspired by her experiences with climate disasters in the Himalayas, Insusty’s founder, Sanghmitra Bhardwaj, is determined to empower communities to adopt sustainable habits and participate in carbon offsetting. With our support, Insusty partnered with Reed Smith for pro bono legal guidance, addressing data protection and carbon offset policy challenges essential for building trust in their loyalty program and boosting its impact.